Don’t just say you’re an international company.Illustrate your brand’s progress with clear data. Tell your story to show the human, emotional side of your brand and help customers relate to your business. Discuss how you envision the future and how you expect your mission and goals to evolve. Look toward the future: Remember, your story’s not fully written.Explain the milestones that you’ve hit and the impact that you’ve had. Find the resolution: Share how your business is tackling the problem.Explain what drew you to the issue, and hone in on how the problem affects you and your customers. Define the plot and conflict: Introduce the problem that your company has set out to resolve.The setting is usually a description of the status quo in your industry that you and your target customers recognize needs changing.

Introduce the characters and setting: Your founding team (or the company itself) is the protagonist in this story.Look at your About Page as an opportunity to create an interesting and inspiring narrative: The best way to get that information across is by telling a story.

Your About Us page should be about the problem you solve for your customers, how you solve it, and why you are the best at solving it. What makes a good About Us page? Couple these five best practices with our advanced About Us generator to turn your page into a helpful, powerful company resource that engages customers. Translation agency Tomedes, for example, saw a 13% increase in conversion rates overnight after refreshing its About Us page.

The company thinks the page needs to be stiff and “professional,” so they miss a valuable opportunity to connect with its audience.ĭon’t make this mistake-invest in your About Us page to build trust and connect with your customers. All too often, corporate About Us pages are bland resources.

About us page generator for blogger